The University of North Texas (8-4) will represent Conference USA against the UNLV Rebels (7-5) from the Mountain West Conference. The Mean Green will be playing in a bowl game for the first-time since the 2004 season. The 2014 Heart of Dallas Bowl presented by PlainsCapital Bank will kick off Wednesday, January 1st at 11 a.m. (CT). This exciting and beneficial matchup benefits City Square and the United Way of Dallas. If you love great college football and love Dallas, then this is the bowl for you. This is football with a heart.